Privacy Policy

Effective Date: July 8, 2025

Wagon Wheel Financial (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, share, and safeguard your personal information. It also includes our SMS Terms of Service for clients who opt into SMS communications. This policy is accessible at https://wagonwheelfinancial.com/privacy-policy/ and is linked in the footer of every page on our website and near consent language on web forms.

Information We Collect

We collect the following types of information:

• Personal Information: Includes your name, address, phone number, email address, Social Security number, date of birth, employment information, and other information that can identify you. We collect this information when you provide it directly, such as through client applications, web forms, or when contacting us.
• Financial Information: Includes your income, assets, liabilities, investment objectives, risk tolerance, and other financial details necessary to provide financial advisory services.
• Website Usage Data: Includes your IP address, browser type, pages visited, and referring website, collected to analyze website traffic and improve user experience.
• SMS Consent Information: When you opt into SMS communications, we collect your phone number and consent to receive SMS messages.

How We Use Your Information

We use your information to:

• Provide and improve our financial advisory services.
• Communicate with you about your accounts, financial planning needs, or to respond to inquiries.
• Send SMS messages for conversational purposes (e.g., appointment reminders, account updates) if you have opted in.
• Send marketing materials and updates about our services (with your consent).
• Comply with legal and regulatory requirements.
• Protect against fraud and unauthorized access.

Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

• Trusted Service Providers: Such as custodians or technology providers who assist in delivering financial services, bound by confidentiality agreements.
• Regulatory Authorities or Law Enforcement: As required by law or to comply with legal processes.
• No Sharing of SMS Consent: SMS consent is not shared with third parties or affiliates for marketing or other purposes.

SMS Terms of Service

By opting into SMS communications through a web form or other medium, you agree to receive SMS messages from Wagon Wheel Financial. These messages may include conversational communications (e.g., appointment reminders, account updates). Message frequency varies. Message and data rates may apply. For more details, see our Privacy Policy at https://wagonwheelfinancial.com/privacy/. Reply HELP to any message for assistance or STOP to opt out of SMS communications.

Protecting Your Information

We implement reasonable measures to safeguard your information, including:

• Secure data storage and encryption.
• Access controls and employee training.
• Regular security assessments and updates.

Your Privacy Rights

You have the following rights regarding your personal information:

• Access and Correct: Request access to or correction of your personal information.
• Deletion: Request deletion of your information, subject to legal and regulatory requirements.
• Opt-Out: Opt out of marketing communications or SMS messages by following the instructions provided (e.g., replying STOP to SMS messages).

Contact Us

For questions about this Privacy Policy or our privacy practices, please contact us at:

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted at https://wagonwheelfinancial.com/privacy/, and we encourage you to review it regularly.

Disclaimer

This Privacy Policy is provided as a sample and may not be suitable for all financial advisory firms. Consult with an attorney to ensure compliance with all applicable laws and regulations.